CBS HQ Spotlight Front-Ends
In 2023, I had the opportunity to work with CBS Sports Network on branding segments for a linear TV series titled “HQ | Spotlight.” This project encompassed five unique front-ends, each with its own thematic direction, for which we crafted distinct logo animations to enhance their identity.
Animating these logos was crucial for infusing them with character and forging a visual link to the show’s title and theme.
For the 3D elements, we introduced a dynamic, wave-like 3D effect that utilized circular shapes, maintaining the “living texture” theme initially conceived by Two Fresh for CBS in 2020—a project I was proudly involved in.
I took on multiple roles in this project, including 2D/3D animation, texturing, lighting, and rendering, all under the artistic guidance of Carlos Molina and the creative leadership of Michael DeFusco.
✉ chris@peregom.com