iPhone 13 Atomic Slim

Play Video
I had the privilege of collaborating, once again, with Ghostek: a leading company in the phone case industry, on the occasion of their new release for iPhone 13 Pro Max.
 
As the director of the project, as well as designer and animator, I’ve assembled a team of freelancers to help out and deliver the best.
 
The central idea — or hero effect, as we call it — of the video was the generation of each piece out of nothing, in the atomic level, given the name of the case. We ended up keeping the idea for the R7x foam and the rubber piece. For the metallic cover, however, it made more sense to go on a literal route, showing the metal forging process, which is in fact how the iridescent material comes to life.
 
Even though we hadn’t much more than a month to deliver from conception to final comp, there was a lot of RnD involved to come up with the pieces’ generation’s effects, which you can partially see below on the Behind The Render section.
 
*Disclaimer: This is a director’s cut version, meaning that this version is edited to the director’s creative taste and differs a bit from the client’s final version. It should only be considered for artistic reasons, and not for marketing or sales purposes of the featured product.

Animation Cuts

Final Stills

Storyboard

Research & Reference

Styleframes for approval

Behind the render

3D preview — aka visual script

Behind the sound fx

Hello guys,
this is a breakdown from a cool scene that
I thought would be nice to share the process.
Hope you enjoy it.
Arthur Ferraz
ADDITIONAL CREDITS:
Animation & Render – Phenrike
SFX – Arthur Ferraz

Softwares

Thank you for checking out this project!

✉ chris@peregom.com

Studio

Client

Ghostek

Role

Director

Designer

Animator

✉ chris@peregom.com
© 2017 — 2022