This was the second video made for K-Açaí to promote their resale business. Once again, I was fortunate to cooperate with one of the biggest Açaí retailers from a Brazilian state through idealizing and creating this video. The project was intended to spread, in a fast and concise way, the retailing system used by them. This video has generated great results for the brand, establishing new partnerships.
The 4:3 format was preferred for being the most optimized option for social media posts.