AT&T 5G Helmet
https://vimeo.com/876149974What if technology could change the game for Deaf and hard-of-hearing athletes impacted by on-field communication barriers? Tendril helped AT&T introduce the AT&T 5G Helmet: the world’s first football helmet designed to level the playing field for Deaf and hard-of-hearing players. Collaborating with Translation, we crafted a film that serves as a celebratory introduction to this technological marvel, through a dynamic exploration that brings to life the helmet’s design and cutting-edge features. Powered by Letin AR technology, the helmet enables coaches on the sideline to instantly deliver plays to players’ eyes via AT&T 5G technology. The film speaks to this immediate impact, leaving audiences with a profound understanding that the AT&T 5G Helmet is more than just protective gear—it’s tangible progress in the ever-evolving landscape of sports technology. This time, I joined this very talented Tendril’s team in the early stages to work on the 3D animations.
We knew it was important to create motion graphics that matches the speed of the game. That’s why the 2D animators’ team created a series of motion graphics during the RnD phase of this project, representing the communication between coaches and players using the AT&T 5G Helmet.
FULL CREDITS:Client: AT&TAgency: TranslationProduction Company: TendrilCreative Director: Leo Mateus Executive Producer: Mary Anne LedesmaDirectors: Molly Smisko & Don AckermanProducer: Gerard Goco + Cody McFarlandArt Director: Martina Stiftinger2D Design: Jack Collis, Gabriel Rocha, Safeer Ali, Rafa Cezar3D Design: Runbo Chen, Rita Louro, Leonardo Bortolussi, Vinicius Naldi, James Van den Elshout, Rafa Eifler, Andrew ProusalisModel & Texture: Flavio Diniz, Andrew Prousalis3D Animation: Sam Tato, Chris Peregom, Emi Flores2D Animation: Gabriel Rocha, Juliana Custódio, Safeer Ali, Rafa CezarLight & Render: Andrew Prousalis, Yeseong Kim, Leonardo Bortolussi, Marcelo Souza, Christian HechtCompositors: Astrid Cardenas, Paulo Dias, Irmak Simiz, Rob Del Ciancio
✉ chris@peregom.com
